Cross-Artforms

This document contains the presentation slides from a talk by arts consultant Heather Maitland on how to gain a bigger audience by mixing art forms.

The Polish ensemble Orkiestra Muzyki Nowej addressed varied groups of audiences for their concert as part of an international festival for dance and performance. Young people interested in dance and performance art, the regular new music audience and local authorities of culture politics were all invited to a concert. Among others the concert presented a piece written by the former Croatian president. This document describes the concept and aim of the concert.

The ConTempo String Quartet made a unique visual and musical event combining live and video recorded performance. The four members of the ensemble were placed in separate rooms, each playing the same piece accompanied by the three other ensemble members recorded on video. This gave the audience the chance to see one piece from a variety of angles. This document describes the process and result of the project.

Cantus Ensemble joined forces with young students of animated film to create a unique experience of contemporary music. The students created animated films to be screened during the live performance of the ensemble. The goal was to address a new, young audience by mixing art forms and ditching the formal concert hall. This evaluation report describes the concept and process of the creative collaboration and sums up the response from the audience and what the ensemble learned from the experience.